The music industry is full of moments that look effortless from the outside. A music video drops, an artist looks incredible, the internet reacts — and within hours it's everywhere. What you don't see is the team behind the camera making all of it possible.

Hairstylists, makeup artists, creative directors — these are the people who take an artist's vision and turn it into something the world remembers. And when it comes to hair, Black female artists have long set the standard. From Beyoncé to Megan Thee Stallion to Cardi B, some of the most iconic looks in music history have been built by talented hairstylists working quietly and brilliantly behind the scenes.

A few months ago, we reached out to UK celebrity hairstylist Anoushka Danielle about collaborating. We sent her our new Wig Grip Cap and asked if she'd be open to trying it on set. She said yes.

Anoushka used the product on set with PinkPantheress for the Stateside music video — her collaboration with Zara Larsson. The video dropped, and it went straight to number one on the Global Spotify chart. PinkPantheress's hair throughout that video is stunning, and that's Anoushka's work with SkynCap behind the scenes.

PinkPantheress & Zara Larsson – Stateside BTS

Stateside Music Video

For a brand built from the ground up, getting a yes from someone of Anoushka's calibre was already a big deal. She has spent her career working across fashion and music — from Vogue, Paper, MixMag to Bazaar — and her openness to trust a new product on a professional set meant everything to us. That kind of trust doesn't go unnoticed.

To see that collaboration end up in a global number one is a moment we didn't see coming. But it's also a reminder of why we started SkynCap in the first place — to build products worthy of the professionals who use them, and the artists they work with.