Every year, Heidi Klum's Halloween party sets the standard. It's the kind of event where the looks are planned months in advance, executed by world class creative teams, and talked about long after the night is over. For the people behind the camera, it's not just a party. It's a production.

This year, UK TV personality Olivia Attwood walked in as Jessie from Toy Story and SkynCap was part of making that happen.

Anna Lingis, the makeup artist behind Olivia's transformation, purchased SkynCap herself and brought it to the job. She didn't reach out to us, she didn't ask for a discount or a gifting arrangement. She bought the product, believed in it, and brought it to one of the biggest Halloween events in the world. That is the kind of endorsement that no marketing budget can buy.

Anna, along with hairstylist Harold Casey and the rest of the glam team, transformed Olivia into one of the most recognisable characters in cinema. The attention to detail in a transformation like that is extraordinary. Wigs, makeup, costume, photography all have to work together seamlessly, and every product on that set has to perform. There is no room for error when the cameras are rolling and the whole world is watching.

One of the biggest lessons we have learned building SkynCap is that the professional market is everything. When a makeup artist or hairstylist chooses your product on a high stakes job, it tells you something important. It tells you the product works. Not in a controlled setting, not in a gifting campaign, but in the real world where professionals have a reputation to protect and standards to uphold.

The beauty and entertainment industries are more connected than most people realise. The looks that go viral, the transformations that make headlines, the moments that get screenshotted and shared thousands of times — they all start with a team of creatives who showed up early, worked meticulously, and made it look effortless. SkynCap was built to support that work, and seeing it chosen organically on a stage like this is everything.

We are so glad it made the cut! 🎃🖤